Retail Wayfinding
The retail industry is highly competitive – and as such, it can be challenging to ensure your digital strategy and messaging is cutting through all of the noise.
Utilising digital wayfinding directories is not only a way to provide accurate navigational information for customers, but can be a valuable tool in encouraging shoppers to spend more at your shopping centre. To learn more about retail wayfinding services – in particular, how these solutions can be monetised to bring revenue to your retail shopping centre, read on.
What is Digital Wayfinding
Digital wayfinding systems are becoming increasingly popular due to their interactivity, simple functionality and efficiency in providing accurate directions and information.
These systems are most commonly utilised by retail centre owners or management to provide shoppers with accurate directions, but are also a great space to advertise content or offers from retailers within the centre. This method of advertising is extremely effective, and allows retailers to connect with their customers in an entirely new channel to existing social, email or digital platforms and databases.
The Envent.Cloud Digital Wayfinding Ecosystem
Improved User Experience
Wayfinding
We allow the user to follow a simple animated path from their chosen point of origin to the selected destination. We used a combination of bespoke automated algorithms and manually inserted nodes into the software. to select the appropriate journey.
Searching
Envent.Cloud offers a range of searching options in our platform. From name and store search to category, product brand and keyword searches. These can be performed from predefined lists or using our predictive and meta search options.
Navigation
Our bespoke application logic provides a very simple set of tools for the user. Our custom framework allows intuitive searches, mapping, data access and content delivery components for ease of navigation.
Time, Distance & Turn-by-Turn
Each journey displays time and distance to and from the origin and destination. We enable voice to text and turn-by-turn options for the user, aiding any accessibility options that may be needed.
Mobile Wayfinder
We developed GANDA, our mobile version of Envent.Cloud.. This enables users to quickly access a web based version of the app anywhere anytime. All of the same features are included here in a simple UX including outdoor GPS mapping.
User Engagement
What's On
The What's on and Events module gives visitors access to pre scheduled current site activities and events at the click of a button. This can also be integrated from third party websites.
Retailer Offers
Tenant offers can be scheduled into the system to be displayed via the tenant listing or offer section. This is a great way for retailers to present another channel for their customers to engage with their businesses. Users can save and redeem these anytime.
Tenant Information
Each client solution is comprised of tenants. Tenant information can be displayed and saved in your profile including location data, contact details, offers, socials and event information. Tenant info is managed in real-time via the Online CMS.
Advertising
Media content can be scheduled across different, platforms, networks and devices through specific timeslots in multiple formats. Ads can be full screen, dedicated, embedded, banner ads and have the ability to be saved. to a users profile.
Rewards
Reward your customers with visitations and not for spend. Our system tracks visit and allows users to accrue points for future redemptions,. we can even link to your in-house VIP system.
This is a great way for clients to incentivise their patrons for ongoing loyalty.
Helping Your Visitors
VOIP Intercom
Envent provides an integrated VOIP system in the interface. Users can press on a soft button to contact a dedicated help line or store from the directory. Our mobile users can connect directly to the store or contact them from their phone.
Surveys
Client administrators can tailor questions and responses to suit their particular campaigns. Surveys can be linked to the rewards system to incentivise survey completions.
Multilingual
We offer an unlimited amount of language integrations with each release. The user can select between a host of different languages and the entire interface of dynamic content can be instantly updated in real time.
Feedback & Capture
It's important to offer customer feedback! We allow a few options with our software to capture user feedback that will help to improve your service offering.
Opening Hours
Each solution provides the options to display the sites opening hours. Further detail and specific opening hours can be provides around individual stores or departments.. .
Versatility for your business
Multiplatform
Envent.Cloud is a web based platform that enables us to distribute one software across multiple devices. This means that your customer can now view your wayfinder on your website, your directories and on your mobile phone.
Unified CMS
Envent.Cloud offers a broad range of software services under one banner. Clients can now control and manage several platforms under a single CMS via the cloud including Wayfinding, Events, Advertising, Surveys, Loyalty Tenant management to name a few.
Self-Managed
You as the client don't need to come back to Envent to manage content, change maps and paths. We provide in depth training and support to ensure you can manage every aspect of your solution autonomously.
Real Time Data
Any changes made to content including maps, tenants, ads, events, surveys or data are published instantly to your network. An instant confirmation is confirmed once publishing has been successful and can be viewed on your CMS.
Analytics
Monitoring trends and usage is more important now than ever. Envent.Cloud's web based reporting system allows instant reporting on usage across any service or device down to the minute.
-
- Digital Wayfinding for Harbourtown Melbourne, VIC
-
- Digital Wayfinding for Macquarie Shopping Centre, NSW
-
- Digital Wayfiding for Pacific Fair Shopping Centre, Gold Coast
Benefits of Wayfinding in Shopping Centres
A modern digital wayfinding platform can not only provide basic in-centre navigation, but can also be utilised as an important advertising channel for retailers and centre management. This is a great benefit to retailers, as they are able to broadcast their offers for a lower price tag than most OoH alternatives. Retail offers can be easily uploaded into the wayfinding system – and enable retailers to utilise an entirely separate channel to communicate with their customers.
Digital wayfinding is also a great way for retailers to accentuate and capitalise on their brand familiarity. By placing advertisements or content on the digital signage that utilises engaging brand colours, trademarks or logos, shoppers are more likely to feel a sense of familiarity with your brand – and as such, may choose to spend money with you soon.
Another benefit of retail wayfinding services is the clarity of analytics you’ll receive. A digital wayfinding service can produce incredibly accurate measurable data, including ad views, ad redemptions, ad downloads and monthly ROI. As the data will suggest, the revenue and engagement provided often exceeds OoH results – and enables retailers to take a much closer look at how far their advertising budget could go by utilising wayfinding solutions.
Retailers are already working hard to increase store traffic – and they often don’t have an affordable, in-centre digital wayfinding service to help with advertising. Existing advertising space comes with a premium price tag, and as such, retailers can often see advertisements for competitors that don’t even have a store within the centre. But that’s where Envent comes in.
We’re here to improve the shopping experience with our intuitive indoor retail wayfinding solution, ENVENTION. This online navigational technology is built into on-site touch screen directories that provide detailed indoor maps of shopping centres for customers – that can also send directions straight to your mobile phone.
Envent has installed dozens of digital wayfinding directories across several shopping centres in Australia. Contact our friendly team today on 02 9557 8838 or email us at [email protected] to learn more about how Envent can revolutionise your centre’s directional experience.
